Comments on: Why You Need to Write an Elevator Pitch http://ghostwriterdad.com/write-elevator-pitch/ Making your life better with the Write words Wed, 21 Apr 2010 11:32:58 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sean http://ghostwriterdad.com/write-elevator-pitch/comment-page-1/#comment-1674 Sean Fri, 10 Jul 2009 14:06:00 +0000 http://ghostwriterdad.com/?p=533#comment-1674 Janice: Great point that I totally missed. You're absolutely right. You pitch also be able to be easily adapted for the ears of whatever audience it's hitting! JD: You know I might be the metaphor's biggest fan. It's true, a well placed metaphor is a shortcut to the heart, and the heart is the most valuable real estate there is. Janice: Great point that I totally missed. You’re absolutely right. You pitch also be able to be easily adapted for the ears of whatever audience it’s hitting!

JD: You know I might be the metaphor’s biggest fan. It’s true, a well placed metaphor is a shortcut to the heart, and the heart is the most valuable real estate there is.

]]> By: J.D. Meier http://ghostwriterdad.com/write-elevator-pitch/comment-page-1/#comment-1665 J.D. Meier Thu, 09 Jul 2009 07:12:39 +0000 http://ghostwriterdad.com/?p=533#comment-1665 Elevator pitches are very revealing. Either your story sucks, or it doesn't. Either you suck at pitching it, or you don't. It cuts to the chase. The beauty of an elevator pitch is it forces you to come to terms with what you've got. I think one of the key guiding principles of an effective pitch is, it connects at the heart. Win the heart, the mind follows. That's why metaphors can be so effective -- emotional picture words, where one quick metaphors can say so much ... and more than words. It's evocative and sticky all in one blow. Elevator pitches are very revealing. Either your story sucks, or it doesn’t. Either you suck at pitching it, or you don’t. It cuts to the chase. The beauty of an elevator pitch is it forces you to come to terms with what you’ve got.

I think one of the key guiding principles of an effective pitch is, it connects at the heart. Win the heart, the mind follows. That’s why metaphors can be so effective — emotional picture words, where one quick metaphors can say so much … and more than words. It’s evocative and sticky all in one blow.

]]> By: janice http://ghostwriterdad.com/write-elevator-pitch/comment-page-1/#comment-1659 janice Wed, 08 Jul 2009 15:30:15 +0000 http://ghostwriterdad.com/?p=533#comment-1659 Great advice, Sean - and I'd take it even further. Make sure any elevator pitch (whether it's you marketing yourself /your services or describing your book outline) also focuses on the unique benefits to the person you're pitching to, not just on the features of you and your project that are special. Great advice, Sean – and I’d take it even further. Make sure any elevator pitch (whether it’s you marketing yourself /your services or describing your book outline) also focuses on the unique benefits to the person you’re pitching to, not just on the features of you and your project that are special.

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