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The Power of a Press Release
If you have a service or product you are planning to present to the masses, or have reached a milestone in your business and feel it’s finally time to trumpet it to the world, you should strongly consider a press release. There is no vehicle more powerful for the wide circulation of your statement than the raw power found in a press release, and there is nothing better for a quick booster shot to your SEO.
Though press releases have been around for a while and have always been some of the sharpest tools in the marketing tool box, the unbridled ability of the Internet adds an exponent to their potential. Anyone can submit a press release, but if you have little experience writing and wish to receive the full benefit of a press release, it is best to hire a professional to write and release one for you.
It is well worth the investment to have a professional SEO writer articulate your message using the relevant keywords and submit it to the press release and article directories where it will receive the widest distribution.
What exactly does a press release do? A press release should contain the six following ingredients.
1. Contact information: this enables the press to contact you for a possible story, or for your potential leads and prospects to come to visit your site and see your services.
2. The headline: possibly the most essential ingredient of the press release. The headline is what makes the press release newsworthy. It is perfectly acceptable (and common place) for a sales pitch to be embedded in a press release, but the copy must be crafted as news.
3. An announcement. The first paragraph of the press release must contain a clear announcement. It cannot sound like a sales pitch, even if that’s the intention. Whatever you are promoting, it must be done from a newsworthy angle.
4. Relevant background. The remainder of the press release should provide a bit of pertinent background about the subject of the press release.
5. Quotes. A highly effective press release should contain at least two quotes. This places the subject on a human level, in addition to strengthening authority.
6. An appropriate finish. A properly written press release should conclude with a repeat of the company’s most relevant general and contact information.
SEO optimized press releases are fairly new in the field of search engine optimization, but that does nothing to dim their power. A properly optimized press release should include the most relevant keywords for your business, in addition to the links leading back to your site.
Once your SEO optimized press release is distributed, it will get picked by a wide variety of news sites and search engines. Each time a new site picks up the submitted press release, it reproduces the copy along with your keywords and links.
This has an exponential effect on quickly creating backlinks back to your business.
Quality backlinks are one of the key factors that Google and the other search engines use to determine a website’s ranking, and the origin of your site’s backlinks is important. When Google sees that your links are stemming from news sites, many of which have high page ranks, your business will see a definite boom to it’s bottom line.
Press releases are a fast track to a higher page rank. Order a press release today and start gathering the backlinks that will take your business to the top.
Email me to order your press release and start your climb today!
The Power of a Press Release
Ghostwriter Dad
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