SEO and Direct Response Copy

The difference between a regular copywriter and a direct response content creator who understands the fundamentals of SEO is the difference between an interior decorator and an architect. A direct response content creator who pays attention to the basics of SEO has two purposes – to bring a visitor to your site, and then to make them feel comfortable once they are there.

Effective SEO content places humans first and search engines immediately behind.

There was a time when writers without an understanding of SEO were regularly hired to produce text within a web page. The common belief in the beginning was that as long as there was a heavy use of commonly-used search terms (beer, money, cigarettes, etc.), search engines would rank that copy well.

Writers would amply sprinkle keywords throughout their copy and wait for the search engines to reward them.

That way is dead. This is no longer how search engines work, and Google is getting smarter by the minute. The old way of doing things is called keyword stuffing and it is 100% obsolete.

One of the biggest problems with the keyword stuffing tactic is that it makes for a horrible reading experience. Nobody wants to read stale copy chock full of keywords. At best it comes off as clumsy, at worse, it comes off as an insult to your readers‘ intelligence.

If your content doesn’t read well, people won’t read it. If people won’t read what’s on your page, Google isn’t going to pay attention.

An effective SEO copywriter or direct response content creator understands how to weave their web copy into the well written magic that satisfies eyes and search engines alike.

It is Google’s goal to index pages in a way that is beneficial to the human readers who find them. All search engines are constantly improving their algorithms to further this end. Hiring a content creator who crafts SEO web copy that is both readable and relevant won’t just benefit you today, it will see you maintaining your advantage well into tomorrow.

You wouldn’t hire a decorator when you need an architect, don’t hire a writer when you really need an SEO direct response content creator. Your business needs to draw people to the page and then tell them what to do when they are there.

At Ghostwriter Dad, we understand the careful balance between math and language needed for optimum results.