The secret to honest copy that converts like crazy stares at you whenever you look in the mirror.
You are the common denominator.
Copy converts because it is persuasive, driving buyers to action by pulling the same triggers we all share.
Fear, joy, love;
Misery, gloom, despair;
Sadness, surprise, anger;
Dread, worry, amusement;
Arousal, desire, obsession;
Anxiety, apprehension, distress;
Insecurity, alienation, embarrassment…
You’re reading this with the eyes of your best asset.
You’re human; guilty of the same behaviors and susceptible to the same triggers.
Most copywriters can’t leave average behind because they won’t write below the belt, or dig into the depths of what makes them who they are.
Be the writer who understands themselves well enough to slip inside the scars of their market and you will have copy that converts well above the curve.
What makes you feel fear, joy, love, sadness, surprise, anger, anxiety, apprehension, distress, dread, worry, amusement, arousal, desire, obsession, misery, gloom, despair, insecurity, alienation, embarrassment..
Find out, be unafraid to spill it, and you’ll write honest copy that loves to convert.
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Sean Platt helps good writers make great money. Smart writers follow him on Twitter.
About Sean Platt
[...] Copywriting has taught me to be more bullet pointed in any conversation – it’s allowed me to stay focused on topic at hand – and remember, even when negotiating – people need solutions and they need options – not too many, though. [...]