Writers like you can build an unlimited future.
But do you know how?
The best way, by far, for the modern writer to spread their ideas and build their personal brand is through the publishing and distribution of quality online content. This means posting your content to blogs, Facebook, twitter, social bookmarking sites, or any space that makes it easy for readers to share.
This is called content marketing.
In Internet marketing circles, content marketing is a term used to describe the strategy of creating content designed to gather initial attention so authors can build a list of names they can then market their products or services to later, after initial permission is granted.
For example, this page (along with most pages on this website) links to our FREE eCourse: 30 Days to Making More (While Writing Less).
But your world is bigger than that.
We believe the term content marketing means a lot more. Quality content is your most potent weapon in the war to win your best possible writer’s life.
For you, content marketing means any formal marketing initiative that draws attention to you and your work through the quality of your own articulation.
Simply put, this means creating content that will earn attention, from audio podcasts to videos and tutorials, or e-books, manifestoes and blog posts. It could mean establishing a strong presence on Web 2.0 sites such as Tumblr, or social media hot spots like YouTube, Twitter or Facebook.
High-quality content marketing is never simply a sales pitch. If you treat it like one, you’ll never make the progress you deserve. You should use your content to establish trust, build rapport and become a trusted member of your market’s “circle of value.”
This means creating helpful content that bonds your reader to you by providing them with the answers they need to drive their life or business forward. This should always be done with quality and, where appropriate, plenty of personality.
We’ve successfully content marketed for businesses ranging from individual blogs to half-billion dollar corporations. And we want to share everything we’ve learned with you.
Our ongoing series on content marketing will show you everything you need to know to build a highly engaged audience and a strong reputation through a consistently published portfolio of your online work.
We’ll be adding posts to this section as they are written.
Content marketing is the strategy the Ghostwriter Dad Team has used to build a thriving online business in a relatively short span of time. We’ve used our know-how to elevate our own reputations, fuel the sales of our books (in print and Kindle), provide SEO clients with powerful results, and drive substantial revenue to massive online businesses.
We want to show you everything we know.
Click here to get the FREE Writer’s ToolKit with everything you need to get started building your online writing business.
Please put your email address in the box and click the button beside it to sign up for the FREE eCourse: 30 Days to Making More (While Writing Less).
