My mom had a saying for everything. Her favorite was, “Because I said so.” It’s probably the one I hated most. It is, after all, the dumbest, though it closely tied with, “If all your friends jumped off a cliff, would you?” But there were a couple of “momisms” I not only bought hook, line and sinker, ...
Wanna know one of the reason’s an abundance of poorly written copy has littered the Net? It’s because there is an army of graphic designers under the illusion that they’re a copywriter, too. As a writer, I’d never dream of telling a client I’m planning to design a website around their copy. That would be insanity. And I’ve never ...
It takes effort, but you can keep your content safe from scrapers—or at least make it not worth the trouble stealing from you.
I’ve been looking forward to writing this one all week. The last six days have been like a sudden storm, swirling in from nowhere, moving things about and leaving our world just a little greener than it was before. Some of our projects inched forward, a couple took a giant leap, and a slice of our business ...
You're reading a content marketing diary. Sounds a lot more compelling to me than the Content Marketing Carnival, right? That's content marketing 101 - always go with what sounds most compelling. Regardless of what it's called, I absolutely love this weekly roundup, and every Sunday night I love the idea more. It's a tremendous way for me to ...
