Blogging In 15 Minutes a Day

Your writing business takes too much of your time; meeting your deadlines and impressing your clients is a priority.

Yet every minute spent is a minute you could spend writing a better future for yourself.

It’s no wonder many writers are ditching their blogs.

Yet don’t dismiss one of the most powerful tools the modern writer has in their arsenal. Be smart instead, with a strategy that allows you to maximize every minute you spend blogging.

How to Blog in Just 15 Minutes a Day

For writers, blogging should be easy, so long as youʼre willing to be consistent.

The biggest mistake many online writers make is seeing blogging as a secret skill they couldn’t possibly learn, or something that will take too much of their time.

If you can hold a conversation with a neighbor or coworker, you can blog, and because youʼre a professional writer, you can probably do it a lot better than most.

There are countless benefits to blogging, when done well. The medium is one of the most effective ways to showcase your expertise, connect with potential fans, clients, partners and buyers, all while establishing the authority that comes with developing your unique on-line persona.

You’ll be able to find plenty of books and videos covering the basics of setting up a blog, Iʼd like to cover how you can blog in just 15 minutes a day.

Once your blog is set up, your energy must be spent in two main ways: adding consistent, quality content to your blog, and regularly promoting the site.

Because both tasks are critical to the success of your blog, itʼs best to alternate between them if your time is limited.

Write a new post or add relevant content (such as a video) to your blog on one day, then spend 15 minutes promoting your blog the next.

How to Create Valuable Content in 15 Minutes:

• Create a list post: the top five mistakes people make in your industry, the top five bloggers to follow in your niche, or the top five books for newcomers to your industry, etc.

• Add a video. Go to YouTube, search for videos in your area of specialty, and pick one to embed in your own blog. Add a few sentences of commentary.

• Record an audio. Hook up your microphone and record a short monologue on a topic that moves you, makes you angry, or even better, makes you laugh.

• Upload a photo – one of your own, or one you find on a photo-sharing site. Again, make it applicable to your market, and add a few lines of commentary.

• Write a short review of a book, product, or service in your market. Share the pros and cons, along with your insight.

• Ask someone in your industry a few questions by email and post the interview.

• Answer questions you receive from readers (you can copy and paste emails youʼve received).

• Create a “round up” of posts or resources online that your readers may be interested in.

Once you’ve written and posted your (quality) content, the next step is to promote it

On your days off from writing or posting content, use the following to-do list to promote your blog:

• Link to some of your most popular posts on Facebook, Twitter, MySpace, LinkedIn, or your other social media sites. There are services and plug-ins that will do this for you automatically. (3 minutes)

• Respond to comments from readers. You can do this on your blog, in the comments section, or directly by email. (4 minutes)

• Create internal links on your blog posts from one link to another. For instance, if you write a post on common grammar mistakes, link to other posts you’ve written on grammar foibles. (3 minutes)

• Make a few tweaks to your blog post. Donʼt spend too much time on this. Just reword your post enough to not count as duplicate content. When you have time, submit it to E-zines or any other article directory. (5 minutes)

As with any other form of social media, the most important thing to remember is that your content MUST be useful to your audience. You are better off creating great, useful content twice a week, than posting garbage several times throughout the day.

Post great stuff, tell people where to find it, and be ready to greet them when they’re there.

Brilliant blogging should be smart, not complicated.

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