Article marketing is the art of trading your words for targeted traffic. Already used as a reliable online marketing strategy for the past several years, the many benefits of article marketing have only grown as the competition for traffic continues to intensify.
Article marketing allows online authors to publish short, informative articles to online article directories, granting full permission for others to republish the work (royalty free) on their blog, website, or email newsletter in exchange for relevant links back to your site.
The benefits to your business are obvious. Links are the currency of the net (the more inbound links you have, the stronger your authority sits in the eyes of Google) and the traffic heading back to your site is interested in what you are selling.
Authority equals placement, placement leads to traffic, traffic leads to prospects, and prospects leads to profit.
