Are you using Twitter or is it using you?
Twitter is both the best thing to happen to online business and a GIANT time-suck, inhaling the life and soul of your schedule.
For many people, it’s both.
Getting retweets to your best posts will give you the social capital needed to keep your authority and reputation growing. Knowing how can make it easy.
Remember standing in the supermarket checkout line and seeing that sleazy tabloid from the corner of your eye?
At first, you dismissed it; life’s too short and you’re too good for that trash, right?
But then some tawdry headline reached over, grabbed you by the guts and demanded you grab the rag and turn in a few of your hard earned dollars for the privilege of reading it. You made sure no one was looking, then pulled the tabloid from the shelf.
They got you.
The nation’s top tabloid headline writers are among the highest paid copywriters in the nation.
Why?
Because they know what makes you tick. They know how to titillate, infuriate, and just plain scare you to death – whatever it takes to get you reading. It’s their job to pique your curiosity in a way that makes you feel you MUST read more.
The headline, “You’ll Never Guess Whose Celeb Cellulite This Is” strategically set beneath a pasty pair of cottage cheese riddled thighs may not be pretty, but it works – every time!
Appealing to innate and often insatiable curiosity is a tabloid writers’ essential objective. The same holds true for Twitter. You write great content, learning to leverage it is a must.
Try inserting your topic into one of these 21 Tweets to Capture the Click, and discover how easy getting more eyes on your content can be.
1. Don’t read this unless ____
2. WOW. These amazing pictures of ____
3. Unbelievable: 10 ways to ____
4. How to ____ in three simple steps
5. 5 things you should already know about ____
6. WAY too funny not to read ____
7. Why ____ and ____ are alike (or different) and why it’s critical you know the difference now
8. How to use ____ to succeed at ____
9. 5 ways to keep more money in your pocket by ____
10. 3 Secrets of better ____
11. Kiss your ____ Goodbye
12. Make your ____ work in four simple steps
13. 10 tips for smarter and more effective ____
14. Multiply profits with ____
15. 10 ____ you thought were ____ , but aren’t
16. Who else wants ____?
17. The ultimate guide to ____
18. ____ that will get you noticed by the people that matter
19. ____ that get immediate results
20. Warning! This post is ____
21. How to ____ like a rockstar
The quality of your copy determines how easily your message will spread, and how willing your readers will be to help, but mastering the craft of perfect headlines on Twitter will lead to more clicks, more readers and, ultimately, more success.
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About Sean Platt
Hi Sean,
I’m the guy who doesn’t buy the tabloid at the checkout counter and I almost never click on over-the-top headlines anymore. Those headlines rarely deliver.
Like everyone, I would love to see a higher click though rate on my tweets, but I feel smarmy even considering using most of those suggestions.
I don’t claim to know the first thing about marketing, but my writing is serious, so shouldn’t the tweets to promote my writing be serious as well?
Ray
That’s a great question, Ray.
I understand how you feel, 100%.
Those tweets are rather general, as most templates are. What you want to do is take the core truth of what makes those tweets work, then apply it to your own style. Curiosity is a BIG one. You’re only selling the click. As long as your copy on the other side delivers on the promise that you made, you should be good.
Make your promise intriguing and your copy fulfilling.